Start out by asking people to do something small, like get email updates about a long-shot presidential candidate. Then ask people to place themselves within a larger community, like Vogue readers describing the first time they picked up the magazine. Or ask people to tell their own story—and become a part of a movement. Make it easy to take action, like supporting a free and open web. Or donating to a cause with just one click. Make sure to take advantage of moments for rapid-response advocacy—and transform a historic organization in the process. Then ask people to get even more involved, like meeting up with fellow Packers fans in person. Show real-world impacts through beautiful design. Above all, make it fun.
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